Biscuits Lefèvre-Utiles (Lu) (French 1930's)

Original Unfolded Vintage French lithograph advertising poster ca. 1930's. Lefèvre-Utile (LU) is a French cookie/biscuit manufacturer founded in Nantes, France in 1846 by Jean-Romain Lefèvre. This well known advertising poster depicts a schoolboy, Petit Ecolier ("the Little Schoolboy"), eating a biscuit.  Large format.

Artist: Firmin Bouisset

Size: 49 1/2" x 71"

Condition: Very Good. This original unrestored poster was never folded. It has a few tears at the bottom (one enters the background through the writing at lower right). Minor edge wear.