Cooling! Beer Printer's Test Poster (1949)

1949 Unfolded printer's test poster featuring art of beer in a tall stemmed glass cooling in snow. This is a very rare uncut printer's test poster (often referred to as a "printer's proof")! Before a poster was printed in large quantities, the printer would print a limited number of posters as "test" posters. Because they needed to be approved by people at the studio, they would print a number of test posters for distribution to these people. Printer's test posters are far more rare than the actual final cut poster. The finished posters were typically printed as stock posters for advertising for bars, restaurants, taverns, etc.

Size: 35" x 45"

Date: 08/11/1949

Condition: Good to Very Good. Slight discoloration in portions of the very outer edges, and a vertical crease at right.